Case Study:
Unleashed (a chain of stores by Petco)
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Assignment: Create brand awareness for Petco’s chain of smaller, boutique-like stores, Unleashed. Strategy: Brand Unleashed as your neighborhood pet food and supply store. Solution: Think locally, act locally. 
Potential customer? Mind if we sniff your butt? 
A treat truck that serves doggie ice cream and plays ice cream truck music. 
Scented local "sniff spots" where different messages can be displayed. 
Sponsored neighborhood dog walkers. Cost-effective tee shirts act as billboards.  Lastly, have a ball (free with your first visit to Unleashed).
Result: Pending client feedback. .......................
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