Assignment: Reduce the home page bounce rate while bringing the entire site up to current best practices and Jamba Juice brand standards.

Strategy: Encourage engagement on the home page by incorporating daily activity, as well as multiple ways to connect with the brand long-term. Bring Jamba fun to every page.

Solution: Provide “Your Daily Wow” in the form of Jamba-approved content. Feed Facebook activity with a “Like” option. Make each page dynamic, with super-light animations on most pages.

Result: Average number of pages visited increased from 2.85 to 3.05 (a good number when there are well over one million pageviews per month). The bounce rate decreased a few percent since launch on 5/25/11.