Assignment: Introduce Jamba Juice frozen yogurt within the crowded fro-yo category – using a very small budget, and in January of all months.

Strategy: Frozen yogurt is a common afternoon snack for the prime target: healthy-minded working women. Turn it into a craving.

Solution: It’s worth sneaking out of the office for.

Result: In the January test marketing period, frozen yogurt sales at Jamba Juice almost outstripped supply at participating stores. The test period’s encouraging profits gained approval for a major summer 2011 rollout.