Case Study:
iScreenwriter iPhone App
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Assignment: Write and edit your screenplay on your iPhone or iPad. Start a new one or import and export your existing screenplay, while preserving industry standard formatting. Strategy: Create an app that looks and feels as “Apple” as possible. Hire an experienced mobile app development company. Solution: iScreenwriter, introduced on the Apple App Store March 2010
Demo video.
Sample screens:
Marketed via the App Store, Facebook, this Twitter feed, the above web site, and phpBB-based support site.
Also marketed at the Creative Screenwriting Expo trade show with these tee-shirts and business cards. Result: Hundreds of downloads in 5 months’ time based on the marketing alone. The app ceased to work at the 8/10 release of iPhone OS 4, due to poor coding. A clean-sheet redevelopment was needed (and is currently underway). Read more of the story here: 
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