The Game Show Network:
Outdoor Campaign

Assignment: Some people are obsessed with games. Bring them to the reprogrammed Game Show Network.

Solution: GSN is the place where you can Get Into The Game.

A couple of selections from the campaign:

 

.......................

Credits:
Creative Director: Mattias Segerholt
Art Director: Britt Benston
Writer: Layla Revis
Photographer: Britt Benston